Catalog

Serums are intensive care products that carry active ingredients in high concentrations and small molecular structures; creams, on the other hand, are a protective layer that locks in moisture. A serum targets the concern, a cream seals in the result.

After cleansing and toner, before moisturizer — applying from thinnest to thickest texture. Applying it while the skin is still slightly damp can help support absorption; this is followed by a cream, and in the morning, SPF.

Yes, but wisely: splitting them by time of day — an antioxidant (vitamin C) in the morning, a renewing ingredient (retinol) in the evening — is the cleanest approach. Layering more than two active serums at the same time is unnecessary and potentially irritating for most skin.

Vitamin C or arbutin for dullness and the look of dark spots, niacinamide for pores and sebum, retinol and peptides for the look of wrinkles, hyaluronic acid for thirsty skin. Targeting one concern at a time can give faster results than trying to address everything at once.